Scotch & Soda, Amsterdam’s much sought-after high fashion couture brand, launched its brand-new Spring/Summer 2017 collection in the UAE this month. Straying away from conventional fashion shows, PR & Marketing Manager Tehzeeb Huda decided to try out something different to promote the brand.
Scotch & Soda joined hands with well-reputed English restaurateur Leopold’s of London. “The two brands both have that beautifully rustic, European charm; one catering to fashion and the other to fine teas, coffees and cafe-style dining” said Tehzeeb, “but we wanted to take this one step further, and use real people as our models for showcasing the brand-new Scotch & Soda collection.”
Scotch & Soda worked with the students at Manipal University where an audition was held on campus and 10 ‘models’ were selected to represent the brand. Apart from the chosen models, 20-year-old Manipal University student Karan Hanj, a third-year student studying Media & Communications, worked as the official choreographer for Scotch & Soda, and put together a spectacular show for the media guests.
We were seated in the very scenic, brand new Leopold’s of London café in Riverland, Dubai Parks & Resorts. We sat alfresco, sipping on the choicest of teas and coffee and were taken by surprise when members of their table suddenly got into the groove of the music and stood up to showcase the Spring/Summer 2017 collection for Scotch & Soda.
The students added oomph and panache with their well-choreographed moves, and proudly showcased the Scotch & Soda Spring/Summer 2017 collection.
About Scotch & Soda
Scotch & Soda is an Amsterdam-based fashion brand that offers eclectic collections, known for its rich details and considered sense of style.The designers at Scotch & Soda spare no effort or expense at fine-tuning garments, all the way to the neatly finished interior of each item.The collections offer all the wardrobe must-haves for modern city dwellers, inspired by classic styles and a wealth of inspiration from around the globe.
The brand stocks four main collections: Scotch & Soda (Men), Maison Scotch (Women), Scotch Shrunk (Boys) and Scotch R’belle (Girls). In 2008, Scotch & Soda opened its first retail store. Now the brand holds over 135 Scotch & Soda stores worldwide, an additional 7,000 other selling points and a fully up-to-date online presence with an integrated webstore, and social media such as Facebook, Instagram, Twitter and Pinterest.
About the Scotch & Soda Spring/Summer 2017 Collection
As seen on the ramps of New York Fashion Week, Scotch & Soda’s Spring/Summer 2017 collection takes cues from the exoticness of nature.
In a bygone era, astrologists mapped the Earth according to heavenly creatures that inhabited the space. The Spring/Summer 2017 collection explores our world through the eyes of nature’s creatures, an amalgamation of incredible colors, out-there graphics, prints and motifs, and the coolest new layering and silhouettes.
Dubai Mall , Dubai.
Marina Mall, Dubai.