The iconic Rado Ceramica

Watchmaker Rado adds two new pieces to their redesigned Ceramica collection

Swiss watchmaker Rado made waves last year with the relaunch of its iconic Rado Ceramica collection. Teaming up with renowned industrial designer Konstantin Grcic, the brand updated its well-known, starkly geometric timepiece with a contemporary new look for the current zeitgeist. Now two new additions to the Ceramica family have arrived and are ready to make a bold impact on the wrist.

With strong lines and gently curved silhouettes, this new Ceramica duo is ideal for fans of minimalism. Following the success of the two matt Ceramicas that were unveiled last year, another model in matt black high-tech ceramic has been added to the collection. For a softer look that is no less visually compelling, a model in matt grey high-tech ceramic is also available. The matt black Ceramica features practical Super-LumiNova indexes, while the dial of the matt grey version boasts a vertically brushed finished and concave dots that function as indexes. This collection marks the first time that automatic movements have been used in the Ceramica family.

Greyscale cool

As the name indicates, the Ceramica is made from high-tech ceramic, a material favoured by luxury watchmakers for its incredible marriage of lightness and scratch resistance. The aesthetic properties of high-tech ceramic are no less impressive: An astonishing range of colours and finishes can be crafted from this futuristic material, which was first used in the medical and aerospace industries before Rado pioneered its use in watchmaking. High-tech ceramic is also hypoallergenic and adapts readily to the wearer’s body temperature, making it gentle and comfortable against the skin.

Seven high-tech ceramic colours – black, white, plasma, grey, brown, green and blue – are now featured in Rado’s collections. The launch of the grey Ceramica in a subtle
sandblasted matt finish marks the first time that this high-tech ceramic colour has beenfeatured in the Ceramica family.

For designer Konstantin Grcic, colour functions as a kind of coding: “Applied to an object, colour is both functional and emotional. For example, a black watch is perceived to be elegant, but also quite masculine, professional. A grey watch, in comparison, is less gender specific. The colour has a contemporary connotation. It feels younger, less classical.”

For Rado, colour means not only something beautiful to behold, but also represents the brand’s dedication to top-notch design and drive for innovation. “Konstantin Grcic shares the same design philosophy as Rado: a dedication to purity, minimalism, and simplicity,” remarks Rado CEO Matthias Breschan. “His deep understanding of timeless design has added a wonderful, contemporary touch to the Rado Ceramica, and we’re thrilled to be expanding the collection even further.”

cat_ceramica_561_0808_3_015_0

Movement      7 ¾ ETA 2671, automatic, 25 jewels, 3 hands, date at 6 o’clock
Case     matt black high-tech ceramic monobloc case
black PVD coated titanium case back
matt black high-tech ceramic crown
curved sapphire crystal, metallised and glued
water-resistant to 5 bar (50m)
Dial     vertical brushed black, white printed indexes with Super-LumiNova®
matt grey moving anchor symbol
matt grey printed Rado and Automatic logos
Hands    matt grey with white Super-LumiNova®
Bracelet    matt black high-tech ceramic links
black PVD coated stainless steel inner chain
brushed titanium 3-fold buckle
Dimensions    30.0 x 41.7 x 12.3 (WxLxH in mm)

cat_ceramica_561_0846_3_010_0

Movement    7 ¾ ETA 2671, automatic, 25 jewels, 3 hands, date at 6 o’clock

Case     matt grey high-tech ceramic monobloc case
titanium case back
matt grey high-tech ceramic crown
curved sapphire crystal, enameled and glued
water-resistant to 5 bar (50m)
special engraving on case back: LIMITED EDITION ONE OUT OF 701

Dial     vertical brushed rhodium coloured, black recessed dots
matt grey moving anchor symbol
matt grey printed Rado and Automatic logos

Hands    black

Bracelet    matt grey high-tech ceramic links
black PVD coated stainless steel inner chain
brushed titanium 3-fold buckle

Dimensions    30.0 x 41.7 x 12.3 (WxLxH in mm

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